Responsibilities of the Candidate:
- Plan and execute digital marketing campaigns across various channels
- Manage social media platforms and post regular content
- Run and optimize Google Ads, Meta Ads, and other paid campaigns
- Work on SEO and AEO strategies to improve search rankings and AI/voice search visibility
- Perform keyword research and optimize website/content accordingly
- Monitor website traffic, campaign performance, and prepare reports
- Coordinate with content and design teams for creatives and marketing materials
- Handle email marketing and lead generation activities
- Track competitor activities, market trends, and customer engagement metrics
- Maintain brand consistency across all digital platforms
- Support marketing campaigns, events, and promotional activities
Requirements
- Bachelor’s degree/MBA in Marketing, Business, or related field
- Basic understanding of Digital Marketing, SEO, and AEO concepts
- Familiarity with tools like Google Analytics, Google Search Console, Meta Business Suite, Canva, etc.
- Good communication and content writing skills
- Creative thinking and attention to detail
- Ability to manage multiple tasks and meet deadlines
- Strong analytical and problem-solving skills
- Prior internship/certification in Digital Marketing is an added advantage
